

Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.

The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.

Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.

Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.